"PR is the art and science of achieving harmony through mutual understanding,
based on truth in full awareness"
PR (Public relations) is the creation of reputation of the company. PR is for those who get on the ability of a journalist and a talent of organizer, communication skills and ability to find common language with everyone.
The fifth subject at UNT is Geography
Majors - Geography (at least 7 points in the UNT/KTA).
Academic degree: Bachelor
Graduates of this specialty work as:
• specialists in public relations
• Coordinators and managers PR-projects
• Press secretaries, press attache, instructors
• Copywriters
• Media planners
• Experts on external / internal communications, crisis communications, event organization
• SMM managers
• Advertising Manager, brand managers
• Producers, image makers, consultants and experts on image
Experts on public relations learn
• Principles of ethics and business communication
• Public speaking skills, critical thinking, logic and theory of argumentation
• Tools of PR (writing articles, press releases, blogging, etc.)
• advertising technologies and technologies to build the image
• use / application of modern telecommunication technologies in PR
• Skills of conducting sociological and marketing research
• Technologies of communication management, political and crisis PR
• Development of a media strategy, the basics of media planning, management of PR projects
• Technologies of country branding and brand management
Major subjects:
• computer and telecommunication technologies in PR
• principles of business learning
• country branding
• media planning
• advertising art
• imageology
• oratory
• electronic media
• critical thinking
• logic and theory arguments
• Internet journalism
• PR in social networks and etc.
Employment opportunities:
• Press centres, press services, advertising departments
• Departments of PR, a specialized PR company
• Publishing houses / publishers
• Marketing / research / consulting / advertising / communication agencies
• Training centres / companies
• Commercial organizations (corporations, companies, enterprises, firms)
• Non-profit organizations (educational institutions, associations, foundations, political parties)
• Media
• Public authorities and public institutions, government
• Art and show business
Career growth - PR-director, expert, consultant, image maker, brand manager.
Duration of training: 4 years
Form of training:
full-time (after school) – 4 years
on the basis of TPE (College) full – time- 3 years
Languages of instruction: Russian, English
